Check the current status of Avatar services
※This article is machine translated.
Hello, this is Watanabe, Public Relations Manager for cocone ONE.
I believe that the Cocone Group, which has been providing online avatar services for many years since its founding in 2008, has considerable experience and knowledge in this area.
There are many things I could tell you about avatar services in Japan that the Cocone Group has been involved with, and what avatar services are in the first place, but since the story seems to spread endlessly, I will just focus on the numbers that the Cocone Group’s avatar services have accumulated so far. However, since the story seems to spread endlessly, I will focus on the figures that the avatar service of the Cocone Group has accumulated so far.
However, a quick refresher:
I founded the company in 2008, initially with a service that incorporated avatars for learning English. Then in 2011, we released “Pokecolo”, the first avatar dress-up communication application for smartphones.
Cocone V Corporation in Fukuoka, which operates the online game portal “hange” and is now a group company, introduced avatars as the alter egos of its customers from the very beginning of its service in 2000.
Although Cocone started as Cocone in 2008, the entire group already has more than 20 years of experience in avatar services.
Pointing Confirmation at this time
140 million
This is the number of customers who enjoy the avatar service provided by the Cocone Group. We have many customers in East Asia, mainly in Japan, and will continue to deliver our services to customers all over the world.
17.6 billion
This is the number of digital items distributed within the service.
The number of digital fashion items in circulation rivals that of giant apparel brands in the real world.
More than 20 years
Although the company was founded in 2008, this is the number of years we have been gaining experience in avatar services, including our experience with Hange, a service of coocne v, which joined the group in 2020.
We have developed our knowledge of the new digital world through avatars in a wide range of areas, including not only dressing up avatars, but also the communities that surround them, how customers play with them, and their behavior.
2.5 million
This is the unique number of customers who enjoy Cocone Group’s services each month.
In terms of prefectures, this number is between Kyoto (about 2.6 million) and Miyagi (about 2.3 million).
In terms of prefectures, it is between Kyoto (approx. 2.6 million) and Miyagi (approx. 2.3 million).
1,000,000
This is the number of digital items that the Cocone Group has produced.
We offer not only clothes and accessories, but also interior decorations for rooms and all other items that adorn avatars and the digital world.
500+
The Cocone Group has a number of digital item designers.
They are involved in in-application and sales planning, and use their own sensitivities to create digital items.
What we’ ve built up and beyond
are the numbers we’ve built up so far.
They don’t compare to the numbers of smash-hit global games and entertainment services. However, unlike games that have a storyline and quests that must be completed, our service is based on dress-up and communication, and we have developed a community with our customers over a long period of time, so I think we have accumulated quite a few numbers. However, we are not satisfied with the numbers.
Nevertheless, numbers are not something to be chased, but are one of the factors that help us determine where we are and where we want to go from here.
What kind of community we form within the services we have provided will be determined by the actions of our clients themselves.
It is also our job to plan and develop the communities to which our customers are heading to make them better.
It may look like a simple dress-up service, but in fact, we believe that what we are doing is creating and maintaining a world that is another place for our customers to spend time through avatars.
