Many designers belong to the company, why?
※This article is machine translated.
Hello, this is Watanabe, Public Relations Manager for cocone ONE.
I would like to share with you one of the unique aspects of the Cocone Group.
That is the number of designers belonging to the company.
The Cocone Group has a little over 1,000 employees, nearly half of whom are designers.
The term “designer” refers to a variety of specialties, and the designers belonging to Cocone are roughly divided into the following categories (designers’ names vary depending on the services they are responsible for). (Designers are called by different names depending on the services they are in charge of)
・Item Designer
・Motion Designer (2D/3D)
・UI/UX Designer
・Graphic Designer
・3DCG Designer
Of these, the most common group is the ” Item Designer ” group.
Item Designers” design fashion items such as clothes and accessories for avatars to wear, as well as interior decorations for their rooms and other items that help them have fun and look their favorite in the digital world.
Many companies that provide services that require a large number of items often outsource design work.
Digital items for Cocone’s services
This is because the digital items we deliver have a different meaning than so-called game items.
Many games offer items that, when equipped, change parameters such as strength and attack power.
On the other hand, the items in our service have no such effect at all.
They do not make you stronger or shorten the time it takes for you to buy them, but rather, they depend solely on whether you think they are ” cute ” or ” likeable “.
This is very similar to what is required for fashion items in the real world. (although some brand-name items seem to have more fighting power)
And in some of our services, each designer has a designer name within the service, which is made public.
Just as customers find a brand they like in the real world, they can identify with the creator and find a designer they like in Cocone’s digital world.
We do not make “a picture drawn by someone somewhere,” but rather “an item created by this person.” Cocone’s item designers make their own sales plans, and they also think about and plan when and what themes and lineups of items to offer.
We always think about what our customers can relate to and want, taking into account the season, the atmosphere of the world, and what is popular, etc. We also keep track of customer trends and sales figures to create our items.
Creating a Digital World with the Group as a Whole
For the “sensibility-based digital world” we want to deliver, designers are not simply finished creating images, but are also looking to create that world and increase the means by which our customers can express their sensibilities.
Cocone has a large number of item designers who are trying to create a world together with our customers and their sensibilities.
