Why does the Cocone Group call itself “The Customer”?
※This article is machine translated.
Hello.
This is Arahama from cocone ONE Public Relations.
In this issue, I would like to talk about why the Cocone Group refers to its service users as “customers” rather than “users.
First of all, many of the services we provide are not “tools” but rather “community services.
For example, would an operator offering a “tool” such as a messenger or photo processing refer to the users of the tool as “customers”?
I am sure they will not call it much.
On the contrary, would a clerk in a grocery or department store with a physical store call the person who came to buy a product a ” user “?
I believe the clerks refer to each other as “customers” even during their conversations with each other.
Similarly, at Cocone, we refer to our service users as “customers” rather than “users,” whether in a meeting, in a proposal, or when talking with colleagues.
Of course, in marketing terms and other situations where we need to look at numbers, we sometimes use phrases like ” X number of active users.
But we do not treat our customers as just another piece of data.
And they have a very deep love for the services they create, and above all, they value ” sensitivity “.
We do not compromise just because it is a digital item, and we are very particular about not only the design but also each and every way it moves.
One might say that we cannot use the word “user” to describe the customers who enjoy and use such an important service.
Do you understand the customers who use your services the most?
What kind of people use our services and when?
We believe that we cannot improve our services without knowing such things.
When we take a screenshot of a client’s avatar for a proposal, for example, if the avatar’s eyes are half-lidded or the face is hidden, we will reshoot until we get a good shot.
Perhaps it is because we feel as if we are dealing with one customer through an avatar.
All employees respond to customers
In the past, all employees were involved in customer service, so much so that there were initiatives in which all planners, designers, developers, and back-office employees were involved in responding to customer inquiries.
However, we aim to provide a service that will be loved by our customers for a long time to come, by carefully considering each customer’s needs because of our online presence.
What we value throughout the group
Cocone Group mainly provides online services, but Cocone Education also operates a preschool, ” International Montessori Mirai Kindergarten.
At Mirai Kindergarten, we also have a strong desire to engage with the preschool children as ” people ” without treating them as children.
In South Korea, we also operate the ” Gachon Cocone School, ” which trains young entrepreneurs, together with Gachon University, a well-known private university, to develop and support human resources who will go on to become world-class entrepreneurs.
I can proudly say that Cocone has an underlying culture of valuing “people” throughout the entire group.
