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Bringing avatars and digital fashion to the masses - our global expansion plans

Tue, 14 Mar 2023

We’re kicking off our global expansion efforts with a bang at this year’s Paris Blockchain week. From the 20th to the 24th of March, Cocone will give the event’s attendees a glimpse of what’s to come with our worldwide ambitions in the fashion capital - Paris.

While many companies see the metaverse as the future, but to us, it’s an experience. Over the past 13 years, we’ve seen continuous growth through our portfolio of over 20 award-winning Avatar & Styling apps and web services. Now, we’re proud to say that we’ve become the number-one Avatar Styling brand in Japan. Our flagship apps, such as Pokecolo and Livly Island, have accumulated over 130 million users in total and over 4.7M monthly active users. Meanwhile, in 2022 the highest daily profit from selling digital beauty and fashion items topped $1.7 million.

Our success is primarily due to the unparalleled freedom given to people using our apps to create their digital selves. To support them further and offer new ways to express themselves, we’ve been consistent champions of emerging tech. Most recently, we developed our own A.I. production system, CoDA - Cocone Design Assistant, which enables bespoke digital fashion designs to be brought to life faster than ever. While the tech has been used exclusively by some of our 500+ designers, we’ll soon release it to its users, enabling anyone anywhere to be their own digital designer.

Ultimately, our team's main focus is ensuring the full implementation of human creativity in production. As a result, our users can enjoy a wide variety of digital assets based on their individual preferences, facial and body characteristics, moods, and lifestyles.

Web2 to Web3

With Cocone’s roots in the Web2-based virtual world, we’ve already established a solid foundation and track record in avatar creation, digital fashion design, Peer-to-Peer (P2P) marketplace operations and social networking. Furthermore, we have a proven capability in connecting virtual world assets with the real economy through our ecosystem of technology designed to bridge the Web2 and Web3 transition. With Linco, our existing wallet, and successful NFT marketplace Jellyme, we’re launching a new corporate chapter by delving further into Web3 specifically.

Global expansion

Having paved the way for the Asian market, the team at Cocone is now looking West. Some of our apps, such as Hello Sweet Days in collaboration with Sanrio, Livly Island and Disney My Little Doll in partnership with Disney, are already proving popular with the new audience.

In the coming months, we’ll launch new apps and services combining blockchain, metaverse and fashion for the Global market. One of which will already be on show on this year’s Paris Blockchain Week expo floor. We’ll also be on the lookout for leading European fashion brands to partner with and share our insight and technical Web2 to Web3 know-how with.

Suk-Jae Chang, CEO of Cocone Europe & Head of Global IR/PR Group of Cocone said: “Avatar styling and digital fashion benefit hugely from being underpinned by Web3 principles. Ownership and control are paramount to truly connecting with your digital self and that’s something we’ve been adamant about offering since day one at Cocone. In that sense, we’ve been operating in a Web3 mindset together with our users for over 10 years. Now, we’re looking forward to partnering up with the best and brightest around to bring the next stage of digital fashion to life around the globe.”

Emmanuel Fenet, CEO of Paris Blockchain Week comments: “One of the key motivations behind Paris Blockchain Week is to demonstrate the reach of our industry. In that regard, we are excited to welcome global fashion giants entering the Web3 space, including Jimmy Choo, Givenchy, Kering, LVMH, and Hugo Boss. With the Cocone digital brand joining forces with influential fashion industry names like these, it goes a long way to showing the significance of Web3 for the future of the fashion world. On top of this, it also signals how partnerships between fashion and the Web3 companies are essential to making this promising digital fashion future come to life.”